CogniText web development and online marketing


Web Site Marketing Services

CogniText offers three Web Site Marketing Packages. These marketing packages differ in the amount of custom work involved in marketing the site.

For more information and background, read Online Marketing for Business Web Sites.

Web Site Requirement:

  • Each Internet Web site must have one single, clear goal.
    A very clear goal may also involve several closely related subgoals.
  • Evaluation of the Web site may result in recommendations for a site redesign before marketing can begin.

Customized Marketing Package
(3 major keyword phrases)

  • evaluate company goal
  • identify the 3 most important keywords which searchers would use to find such a site
  • create and insert optimized meta tags which are identical for each page
  • if the site has no page optimized for each of the 3 chosen keywords, create the pages and link to them
  • write and insert optimized title customized for each page
  • optimize ALT tags on first 20 pages
  • optimize text of first page
  • register site with the 3 most important paid inclusion databases for search engines (The paid inclusion search engines will charge for inclusion, approximately $85 in total for all 3.)
  • register site with Google
  • register site with 5 directories related to the main goal
  • exchange links with 5 associated but non-competitive sites (if client is willing to offer a link page)

Price: $750 plus $160 charged by paid inclusion search engines

Deluxe, Fully Customized Marketing Package
(up to 6 keyword phrases)

  • evaluate company goal
  • identify the 6 most important keyword phrases which searchers would use to find such a site
  • if the site has no page optimized to each of the 6 chosen keywords, create the pages and link to them
  • create and insert optimized meta tags customized for each page
  • write and insert optimized title customized for each page
  • optimize alt tags on every page of site
  • optimize text on every page of site
  • register site with the 3 most important paid inclusion databases for search engines (The paid inclusion search engines will charge for inclusion, approximately $510 in total for all 3.)
  • register site with Google
  • register site with 5 directories related to the main goal
  • exchange links with 5 associated but non-competitive sites (if client is willing to offer a link page)
  • establish keyword bidding account to bring site to the top of the search engine rankings for the chosen keywords
  • establish Google Ad Words account and 6 Google ads, each aimed at one of the chosen keywords

Price: $1,350 plus $320 charged by paid inclusion search engines


Press Releases

Targeted media-specific press release distribution available at customized rates.

Press release writing and editing available at customized rates.


Private E-Newsletter estimates provided after discussion of scope and subscriber base of newsletter.

Monthly Marketing Maintenance

  • track keyword bidding to keep the site high in the search engines - one time per week
  • track Google ad to continue improving the performance of the ads - one time per week
  • review traffic volume using specialized logs - one time per month
  • report on traffic volume - hits and links - one time per month
  • review placement in search engines - one time per month
  • report on placement in search engines - one time per month
  • report on problem pages as they appear in the logs - one time per month

Price: $350 per month - plus cost of keyword bids and Google ads

Tell us about your Web site marketing needs now

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818-886-4281 - virginia@cognitext.com

© Copyright 1997- Virginia Lawrence, Ph.D.
Northridge, CA 91324