Web Site Marketing Services

CogniText offers three Web Site Marketing Packages. These marketing packages differ in the amount of custom work involved in marketing the site.

For more information and background, read Online Marketing for Business Web Sites.

Web Site Requirement:

Each Internet Web site must have one single, clear goal.
A very clear goal may also involve several closely related subgoals.
Evaluation of the Web site may result in recommendations for a site redesign before marketing can begin.

Customized Marketing Package
(3 major keyword phrases)

evaluate company goal
identify the 3 most important keywords which searchers would use to find such a site
create and insert optimized meta tags which are identical for each page
if the site has no page optimized for each of the 3 chosen keywords, create the pages and link to them
write and insert optimized title customized for each page
optimize ALT tags on first 20 pages
optimize text of first page
register site with the 3 most important paid inclusion databases for search engines (The paid inclusion search engines will charge for inclusion, approximately $85 in total for all 3.)
register site with Google
register site with 5 directories related to the main goal
exchange links with 5 associated but non-competitive sites (if client is willing to offer a link page)

Price: $750 plus $160 charged by paid inclusion search engines

Deluxe, Fully Customized Marketing Package
(up to 6 keyword phrases)

evaluate company goal
identify the 6 most important keyword phrases which searchers would use to find such a site
if the site has no page optimized to each of the 6 chosen keywords, create the pages and link to them
create and insert optimized meta tags customized for each page
write and insert optimized title customized for each page
optimize alt tags on every page of site
optimize text on every page of site
register site with the 3 most important paid inclusion databases for search engines (The paid inclusion search engines will charge for inclusion, approximately $510 in total for all 3.)
register site with Google
register site with 5 directories related to the main goal
exchange links with 5 associated but non-competitive sites (if client is willing to offer a link page)
establish keyword bidding account to bring site to the top of the search engine rankings for the chosen keywords
establish Google Ad Words account and 6 Google ads, each aimed at one of the chosen keywords

Price: $1,350 plus $320 charged by paid inclusion search engines

Press Releases

Targeted media-specific press release distribution available at customized rates.

Press release writing and editing available at customized rates.

Private E-Newsletter estimates provided after discussion of scope and subscriber base of newsletter.

Monthly Marketing Maintenance

track keyword bidding to keep the site high in the search engines - one time per week
track Google ad to continue improving the performance of the ads - one time per week
review traffic volume using specialized logs - one time per month
report on traffic volume - hits and links - one time per month
review placement in search engines - one time per month
report on placement in search engines - one time per month
report on problem pages as they appear in the logs - one time per month

Price: $350 per month - plus cost of keyword bids and Google ads